5 Convenient Ways AI Tools Can Be Used to Support Your Small Business

As a small business owner in Australia, you’re no doubt aware that many large companies and enterprises are now using Artificial Intelligence (AI) to support their business functions and drive operational efficiencies.

But have you ever considered the potential these
AI business tools may hold for your own small business?

Across the country, small Australian businesses are increasingly embracing AI to help automate tasks, save time, increase productivity and remain competitive in the digital business landscape.

In fact, a recent report by CSIRO showed that up to 68% of Australian businesses now utilise AI tech in their day-to-day operations.

In this article, we’re going to outline 5 great ways that you can leverage the capabilities of AI in your small business to help you achieve your full potential.

1. Streamline your customer service function

Automated tools such as chatbots and virtual assistants have been available for a while now, assisting businesses with the simplest of customer enquiries and pointing them to the right resources.

However, with the introduction of AI-powered chatbots, customers can now have much more complex enquiries resolved without the need for human intervention.

This then frees up you or your staff to focus solely
on the customers who require human intervention to get the answers they need.

Not only that but AI tools can also be used to help you write text and therefore speed up your responses to customer enquiries, especially if you’re someone who prefers to answer all customers personally.

2. Optimise your marketing and sales processes

There are so many ways that AI can streamline your marketing and sales functions than can be covered here, but here are some of the most common.

Many small businesses use AI tools to analyse data and customer feedback, as well as conduct market research, to help provide market insights much faster than a human ever could.

In the same way, AI can also be used to track current
trends and predict future trends as well, empowering
your business to always stay ahead of the curve.

As for sales, several AI tools can help with lead generation and management, such as Dripify, allowing you and your staff to spend more time nurturing those leads across the line.

AI can also be used to create personalised email campaigns, based on a customer’s behaviour, preferences or interactions with your business, to help drive retention and increase sales.

3. Automate mundane and low-level business tasks

Part of being a small business owner is that you’ll often find yourself stuck doing the same mundane tasks that drain you of your energy, knowing full well that your time could be better spent in another part of the business.

However, with AI, there’s now a tool to automate just about every repetitive task that keeps your business running, such as AI invoicing tools, accounting tools, data entry tools, and so much more.

Even adding just one or two of these AI tools
to your repertoire can heavily increase your productivity
and empower you to accomplish more in the same amount of time.

This means that you can get back to focusing on those more important tasks that actually help to grow your business.

4. Create business and marketing content

So, you’ll no doubt have heard about ChatGPT.

This AI-powered content creation tool has been making waves right around the world since 2022, helping countless businesses streamline the way they write their content.

Of course, there are now several other AI tools that can assist your business with content creation as well. Some of these have even been specifically designed to create content for posting on social media or writing and managing extensive email campaigns.

However, it’s important to remember that while AI
can be great for content creation, it should always be
implemented in conjunction with human knowledge and oversight
to manage its output, ensure accuracy and eliminate bias.

Unfortunately, it’s not at a level where it can be left to its own devices, unsupervised.

What’s more, customers are now becoming more wary of obvious AI-produced content, meaning it’s often better to use these tools simply to speed up idea generation, and then write it to be more human-centric to better connect with your audience.

5. Improve your cybersecurity

Whether you’re a small business or a large multi-national corporation, cybersecurity is one of the important aspects of running your business.

That’s why there are now so many AI-driven IT security solutions that make protecting your business online much simpler.

AI is now used across all aspects of cybersecurity, including threat detection, threat response, and even in predictive analysis to recognise security weaknesses before they’re exploited.

Business AI is changing the way Australian small businesses operate.

If you’re a small business owner looking to use AI to create efficiencies in your operations, our team at Centrix can show you how.

We can help you to identify and implement the ideal AI-driven solutions to boost your productivity and achieve your full potential.

Centrix are the experts in using AI to create substantial business efficiencies

Our team at Centrix is always ready – we help small businesses up to large corporate organisations succeed by managing, supporting and protecting critical IT infrastructure.

Backed by our extensive knowledge and expertise, Centrix is here to support your organisation with comprehensive AI tools and solutions, as well as IT Connectivity and Collaboration Service Packages, Cloud IT, Cybersecurity Protection, Managed IT Services and other IT Solutions.

So, are you ready to discover the potential of AI for your small business?

To learn more, book an IT Health Check or contact us today.